Since 1999

About Leapfrog

President Andria M. Cimino founded Leapfrog Communications in 1999, running it out of her home in Falls Church, VA. Her initial client base included health and medical associations, nonprofits, Fortune 500 companies, and other small start-ups in the Washington, DC, metropolitan area.

Cimino moved the company to New York City in 2000, broadening her client base to include city government, international publishing companies, an international educational company, universities, research centers, and doctoral students.

At the end of 2007, Cimino established a new homebase for Leapfrog in Bethesda, MD. The addition of this latest location quickly netted the company military health, contracting, and federal clients.

Leapfrog, a certified woman-owned small business (WOSB), became an LLC in the summer of 2008 (DUNS: 825359438 CAGE: 525N4 NAICS: 561410, 541430, 541511, 541613, 541820, 922190, 813312).

Leapfrog's Approach to Information Design

Effective, compelling communication begins with thinking: What do you want to say? Whom do you want to reach with your message? What do you want your target audience to do, feel, think? Regardless of the type of project, the answers to these questions provide the starting point. From there, we follow the information design principles particular to each medium.

About Leapfrog's President

A native of the Washington, DC, area, Andria Cimino (née Brummitt) enjoyed a 12-year career as a writer-editor-designer for health and medical associations prior to establishing her own business. Already a versatile and accomplished writer-editor-graphic designer, she became a certified Web publisher in 2000. Cimino holds a BA in English Literature from George Mason University and two certificates from Columbia University (conservation biology/psychology), in addition to a long list of continuing career education courses in design, marketing, public relations, and technical skills. She is a member of DC Web Women, the Association for Women in Communications, and numerous conservation/environmental organizations. Cimino lives in Bethesda, MD, with her husband, son, and Vizsla. She loves the outdoors, spending as much time as possible biking, hiking, walking, and enjoying nature. Her future goals include joining the National Science Writers Association and earning her masters in Communication at Johns Hopkins.

For a copy of Ms. Cimino's cv in Word, click here. For a copy in pdf, click here.

Why A Frog?

I wanted a memorable symbol for my company's logo, one that conveyed energy, enthusiasm, and striving for excellence. I also care deeply about the environment, so it had to be a critter that I would enjoy looking at every day.

Sadly, this is the only frog I have seen in a long, long time. The chytrid fungus (as well as the more ubiquitous causes: pollution and loss of habitat to human activity) is wiping out frog populations all around the world, including here in the U.S. If you would like to learn more about this, including how to fight the loss of frogs and other amphibians, which pre-date the dinosaurs and function as vital "middlemen" in our ecosystem food chains, click here.

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